History of INFINITI – Brand Evolution Guide
Initially shrouded in secrecy, the INFINITI brand grew from humble beginnings back in 1985 to the iconic luxury brand the world knows today. To give you some additional insight into the history of the INFINITI brand, we’ve assembled this timeline that covers some of the key milestones for INFINITI. You’ll learn all about the history behind INFINITI, who owns INFINITI, and even what the first INFINITI car was. Let’s get started!
1985 - How it Started
Nissan, the parent company of INFINITI, assembled an elite group within the company in 1985 to develop an all-new brand of performance luxury vehicle. With the goal of contending with established American and European luxury brands, INFINITI was created with a focus on improved customer service and a more driver-centric design. The name INFINITI was chosen later in 1987 with a symbolic logo that represents a purposeful vision and a limitless future.
1989 - Official Launch
The brand officially made its debut in the United States with an initial launch at 51 dealerships across the country. The luxurious Q45 sedan and the sport-oriented M30 coupe were the two models that debuted with the launch of the brand. Customer satisfaction remained a top priority from day one with dealers catering to the unique needs of prospective buyers. Luxury shoppers quickly fell in love with the performance, comfort, and sophistication of INFINITI vehicles and their accompanying dealership experience.
1995 - Debut of the VQ V6
Essential for any luxury sports sedan, 1995 marked the arrival of the VQ series of V6 engines for INFINITI. Engineered to combine efficiency with thrilling performance, the VQ was ranked as one of Ward’s 10 Best Engines for the next 14 years – a truly unparalleled accomplishment. It served as the predecessor for the INFINITI Twin Turbo V6 that’s found beneath the hood of many of today’s INFINITI models.
2001 - Technological Innovation
The next decade led to the development of industry-leading technologies for INFINITI vehicles. For example, 2001 marked the debut of Intelligent Cruise Control and the RearView Monitor. Both features represented a significant leap forward in terms of driver assistance and confidence behind the wheel. Other groundbreaking features followed shortly after with INFINITI Voice Recognition in 2002, Lane Departure Warning in 2004, and the Around View® Monitor in 2007.
2016 - Creating F1™ Technology
Following five years of partnership with Red Bull Racing, INFINITI teamed up with the Renault DP World F1® Team in 2016. In addition to earning podium finishes, INFINITI has thrived in this partnership by developing new technologies related to low-emission performance. A perfect example is the launch of the innovative Direct Response Hybrid® system, known for delivering remarkable efficiency and thrilling performance.
INFINITI Today and Beyond
Today’s INFINITI vehicles have never been more dynamic and innovative. Always pushing the boundaries of style, development, and power – INFINITI remains one of the most coveted luxury brands in the world. Ready to experience all that INFINITI has to offer? Visit us at INFINITI of Easton and browse our extensive selection of the latest INFINITI vehicles today!
